Designing a great
website may seem like a daunting challenge, but as long as you keep the
basics in mind, you will find the process interesting and enjoyable.
There's more to it than just looking good! We'll show you the basics,
and some general guidelines to help you design websites that keep people
coming back.
Part 1 of 3: Finding Your Design
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1
Design your own website. if you're new to web coding
and design but you really want to build a website yourself, there are
many options open to you. You can build a simple site by teaching
yourself
basic html and
CSS coding. Just be sure that you can also make it look nice and professional!
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2
Use a pre-made website template. You can purchase or
find free pre-made websites very easily on the internet. These are
pre-made codes which you simply use and alter to your own needs. There
are many reputable providers of templates, but a good one is Wix.
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3
Hire a website designer. If you want something
tailored to your needs that looks professional and runs great, it's
probably a good idea to hire a website designer. While this will
definitely cost you money, it won't be as expensive as it sounds. You
can get a designer on the cheap by advertising at a local technical
college or university. Their experience will help guide you to a more
successful, more professional website.
Part 2 of 3: Making Basic Design Considerations
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1
Streamline your webpage. You want everything to be as
fast and easy to use as possible. Minimize the number of choices that
someone has to make, make navigation extremely self-explanatory, and
help them get to what they're looking for as quickly as possible.
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2
Practice good user interface design. Positioning the
various elements of the website, such as the title, sidebars, logos,
graphics, and text, in the same places on every page will make your site
navigable and intuitive.
- Keep the same header at the top of every page. Whether or not your
site content lends itself to many repeating elements, making sure that
the top of every page is identical is a must.
- Use logic in your design. The elements on a single page should be
ordered logically by importance or by topic; the various pages in the
site should do the same.
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3
Create a consistent style. While the layout should
give your site structural consistency, the style should give it thematic
harmony. Stick with two or three main colors and make sure they
harmonize well. Avoid using too many font styles or sizes; if you do
plan to alternate between a few, make sure you use them the same way on
every page.
- Use Cascading Style Sheets (CSS)
to manage uniform style, and to make it easier to change elements
across an entire website without having to go to every individual page.
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4
Maximize readability. To make your text easier to
read, break it into smaller sections. Use subheadings and appropriate
spacing to separate each of the sections. Use bold or different-sized
fonts to show the hierarchy and importance of the topics.
- Pay attention to text handling. Don’t make the font too small, and
widen the line spacing to make large blocks of text more readable. Large
blocks of text will be harder to read; break these up into smaller
paragraphs instead.
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5
Make your website universally readable. Use standard HTML and avoid tags, features, and plug-ins that are only available to one brand or version of a browser.
- Although most modern browsers and computers can handle complex
images, everything will be a little snappier if your keep your images
smaller in size and optimized for the web. Balance the desire for
quality against the need for speed.
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6
Test your website. Make sure that every link works as you expect, and that images appear correctly.
- You may want to conduct some usability tests by having members of
your target audience test the clarity and ease of use of your design,
and give you feedback on your website.
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Part 3 of 3: Designing for Devices
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1
Account for mobile browsing. More and more internet
browsing is being done on mobile devices these days. If you want your
website to attract and keep the highest number of people, you'll need to
design your website to be highly usable on mobile devices. The best
thing you can do to ensure this is to have a separate website for mobile
users but there are other options as well.
- Look for examples of mobile sites. Often, sticking an "m." in the
"www" place in a web address for major websites will bring up the mobile
version of the site. You'll need to do something similar.
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Keep your website simple. In general, your design
should be simple and to-the-point. Long gone are the days of complex
tables and flashing graphics. All users will want something easy to use.
This means simple design, minimal columns, and minimal text entry
necessary to navigate the site.
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3
Use responsive design. Responsive design is a way of
coding your website so that instead of fitting to a few particular sizes
of screen, it will adjust to fit any size screen. This is most easily
accomplished by setting the column widths to percentages rather than
pixels, but more elegant methods also exist.
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Avoid design features not supported by mobile devices.
Many mobile devices can't display things like pop-ups, Flash, Java, or
frames. This goes back, again, to wanting to keep your design as simple
as possible.
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5
Consider making an app. Under certain circumstances
it may be easier for you to simply make an app instead of having a
mobile version of your site. You don't have to have amazing programming
skills to do this, however! Much like there are providers of website
templates, there are also companies which will design a basic app for
you. Conduit Mobile is a good service to use.
Video
|
This video shows how to design a website home page
using Adobe Fireworks, but the tips shown here can apply to other design
programs such as Photoshop. |
Tips
- To accommodate hearing and visually-impaired visitors, you can
caption video, transcribe audio, and include a note about accessibility.
Though tables can be an efficient way of organizing information,
visually-impaired visitors who use a screen-reading program may not hear
the material in column order.
- You can always use CSS to make suitable distances between paragraphs.
- Don’t bombard the viewer with cutesy, gimmicky graphics. Flash
animation, bright colors, patterned backgrounds, and music that
auto-plays each time a page loads were fun to experiment with in the 90s
but will send today’s web-users running. Stick with simple backgrounds
that contrast with the text color for maximum readability.
- Though you’re welcome to design the layout based on your own
personal vision or things you’ve admired on other sites, it may be
easier to purchase a ready made template.
- To keep from wasting visitors’ ink, use a separate style sheet to format your site for printing.
- Turn off background images when you set up the printing parameters.
- Use black text on a white background.
- Remove the menu bar and any unneeded images.
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