The Top 25 Quotes from Cannes Lions 2015

What were the most interesting, informative, and provocative quotes from the 2015 Cannes Lions International Festival Creativity held in Cannes, France? Catch highlights from Monica Lewinsky, Kim Kardashian, Snapchat's Evan Spiegel, MRY's Matt Britton, Julia Louis-Dreyfus, Pharrell Williams, and other stars and senior executives.

• 1. The 25 Best “Quotes” from the 2015 CANNES LIONS David Berkowitz CMO, MRY @MRY @dberkowitz David.Berkowitz@mry.com www.mry.com
• 2. “Amid the tech wiring, data streams and programmatic connections dancing around us, simple ideas matter more than ever. Fundamentals endure. And resistance is futile.” – Pete Blackshaw, Nestle Source: Ad Age
• 3. “What’s fascinating about Instagram is how it is changing the way consumers behave and seek experiences.” - Matt Britton, MRY Source: @SMG_MENA
• 4. “Why will anyone give a damn? As creative problem solvers, I think this is the most important question we can ask ourselves of any idea. People need to care about it.” Michael Canning,72andSunny Source: Adweek
• 5. “Being underestimated is a great gift because you get challenged to set the bar much higher.” – Wendy Clark, Coca-Cola Source: @Global_SMG
• 6. “I’m terrified to not have the courage to be authentic… It takes courage to have a voice.” – Viola Davis, Actor and Producer Source: Page Six
• 7. “Design is a fantastic way to keep the emotional bond with the consumer.” – Gianluca Di Tondo, Heineken International Source: @HeinekenCannes
• 8. “I love the friction creativity and data. Data and science is liberating for creativity because it offers a foundation. We are not scared of it.” – David Droga, Droga 5 Source: Campaign Live
• 9. “You can’t buy your way to innovation; you have to earn your way by having peer-to-peer communication.” – Richard Edelman, Edelman Global Source: PRweek
• 10. “I think that the best advertising helps to drive cultural conversations.” – Kim Getty, Deutsch LA Source: Mashable
• 11. “It’s always helpful when you can distill things. Take a complex problem and make it easy to understand.” – Bob Greenberg, R/GA Source: The Drum
• 12. “I use my interactions on social media as a focus group.” – Kim Kardashian, Entertainer Source: @Global_SMG
• 13. “The future of social content is short, snackable and automatic.” – Peter Kim, Cheil Worldwide Source: @Cannes_Lions
• 14. “Clicking is a public act, I would argue a moral one too. With every click we make a choice.” –Ram Krishnan, Frito-Lay Source: Ramalytics
• 15. “Digital has changed our industry completely. If you don’t change, you are out of the picture.” – Maurice Levy, Publicis Groupe Source: WSJ
• 16. “Clicking is a public act, I would argue a moral one too. With every click we make a choice.” – Monica Lewinsky, Social Activist Source: @Cannes_Lions
• 17. “There is a tremendous inequity in Hollywood and in politics, and I would say globally it's challenging to be a woman and succeed.” – Julia Louis-Dreyfus, Actor Source: Adweek
• 18. “I don’t believe you can ever get lazy enough about your fan base. A lot of people say they want to appeal to fans, but I want to make new fans I want people who didn’t like me before to listen to my music.” – Marilyn Manson, Musician Source: Campaign Live
• 19. “Trust is the currency that is short in supply.” – Jamie Oliver, Food activist Source: Holmes Report
• 20. “Our goal as marketers should be to get people exactly what they want when they want it.” – Will Sansom, Contagious Communications Source: @Cannes_Lions
• 21. “…Celebrating work that is trying to represent gender in a more realistic and progressive way can also have a real impact on culture.” Senta Slingerland, Cannes Lions Festival Source: Mashable
• 22. “We are meeting with a lot of CMOs. Oh, and if I use a lot of wrong words for things, it’s not out of disrespect. I’m learning a whole new advertising vocabulary.” – Julie Snyder, “Serial” producer Source: Digiday
• 23. “If everyone were to advertise effectively, then advertising wouldn’t be effective.” – Evan Spiegel, Snapchat Source: WSJ
• 24. “Do work that feeds your soul, not your ego.” – Jessica Walsh, Sagmeister & Walsh Source: @Cannes_Lions
• 25. “You can’t replace the creativity of the human mind with a piece of tech.” – Keith Weed, CMO Unilever Source: @Cannes_Lions
• 26. “Make sure the ingredients of your intention are pure. The audience is very savvy.” - Pharrell Williams, Entertainer Source: The Daily Mail
• 27. Further reading & resources: • Cannes Lions winners • Ad Age: Why Snapchat’s 3V Advertising Model is Flawed • Digiday: Excitement and Disillusionment in Cannes • Adweek: The World’s 23 Best Commercials of 2014-2015 • Mashable: Women are (Finally) Being Portrayed Positively in Commercials David Berkowitz CMO, MRY @MRY @dberkowitz David.Berkowitz@mry.com www.mry.com