Optimize your Site for the Oscars

February 13, 2014

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With the 86^th Academy Awards (aka The Oscars) just around the corner, millions of people worldwide will be searching and talking online about the coveted Golden Oscar statuette. With a global event like the Oscars, the upcoming weeks can prove to be a great opportunity for publishers to get some highly lucrative Oscars web traffic. That’s why we want to help you optimize your site for the Oscars.

How lucrative is the Oscars for web traffic? The L.A times reveled last year that February was the highest traffic month they ever had with more than 52 million pages in the Entertainment section alone. Powered by the live breaking coverage of the awards shows, sections like Movies Now, Pop & Hiss and Ministry of Gossip all recorded record months.  Audience during the two-day stretch of Oscars coverage increased by nearly 200% over 2012 with about 18.5 million pages.

4 Steps to Optimize your Site for the Oscars:

Research your Keywords

When talking about the Oscars, your keyword list is very clear. Review the full nominee list: This is what people are going to be searching and talking about. Build your content around the movies, actors and directors being nominated. But think outside the box! What are people going to be searching? What are the most interesting story lines behind the nominees? Try creating Oscar prediction lists and predictions, as people love to voice their opinion.

Top Google Keywords Oscars 2013:

Find Your Angle

Find your own unique angle to the awards. If you are a fashion website then it’s all about who will be wearing what on the red carpet. If gossip is your thing than talk about who will be bringing the hottest date and who is throwing the best after party. DIY or recipe websites? Give your readers tips for Oscar night themed parties and dishes. The important thing is to let your voice tell the story.

It’s All about Social

Another website that broke it’s traffic records last February was the Huffington Post. Social sharing gets some of the credit for the 13.3 million unique visitors that came to the site, with the best- and worst-dressed posts getting the most social action. Altogether, last year’s Oscar ceremony generated 3.8 million comments on Twitter, Facebook and other social media sites, according to data generated by Bluefin Labs. Live tweet the event and make sure to keep your site updated all the time. Find the relevant hashtags being used as well.

Activate InSearch

Now that you are all set to get some off this high quality and high volume traffic, make sure you monetize your efforts to the max with Infolinks’ InSearch. The first of its kind, InSearch optimizes intent by serving ads relevant to what your audience is searching for right now. InSearch units reduce your bounce rate, and improve your SEO by providing an alternative to visitors hitting their browser back button. Click here to activate InSearch on your website!