The cloud-based business application delivers a
comprehensive solution that provides businesses with marketing, sales
and customer care capabilities which are seamlessly integrated with
leading productivity applications such as Office 365, Yammer, Lync,
Skype, SharePoint and Power BI.
Speaking at the Microsoft Dynamics Summit held in Lagos, Kabelo Makwane,
Managing Director, Microsoft Nigeria opined that “businesses innovate,
grow and prosper when they unite their people, processes and technology
and do not have to spend too much on capital expenditure (CAPEX) in a
tough economic climate.”
Olatomiwa Williams,
Head, Microsoft Business Solutions at Microsoft Nigeria explained that
Microsoft Dynamics CRM Online development efforts is focused on
understanding what businesses need to better engage with their customers
and to have the agility and mobility to meet their needs anywhere, on
any device.
She said Microsoft provides affordable
ERP solutions that help organisations drive efficiency, and also has in
its array of offerings, Dynamics AX, Dynamics NAV and Dynamics GP for
different customer sizes and requirements.
“Customers
are able to achieve flexibility in the way they deploy, so they have a
choice in determining how they deploy,” She added that “organizations
that cannot afford to deploy robust on premise solution in the past can
take advantage of the cloud CRM offering.”
With
spot-on enablement and capacity building which the technology giant
provides for its different Dynamics Certified Partners, customers are
enjoined to engage with the right Microsoft partners in order to ensure
that their deployment is based on Microsoft’s best practices.
In his presentation on Dynamics CRM Online, Ahmed Salama,
Dynamics Business Group Director, Microsoft Middle East and Africa said
“CRM bridges customer experience delivery gap and is a comprehensive
business and technology platform.”
Karim Hanafy,
Director, Business Solution ERP, Middle East and Africa, speaking on
Dynamics ERP overview, highlighted business challenges which Microsoft
Dynamics ERP provides solutions to, to include- people, processes,
ecosystem, ever-evolving business needs, increasing employee
productivity, collaborating with global partners, amongst others.
Customer
Relationship Management, an organization’s ability to support, engage
and respond to the needs of customers is an increasingly strategic part
of any business and only successful organisations understand and have
insight into customer needs across every channel, including the Web,
social and mobile, to deliver the best customer care possible.
Microsoft
Dynamics CRM Online enhances core case management capabilities and
helps ensure that organizations can effectively handle interactions in
the way each customer prefers and quickly respond to that person’s
needs, resulting in a smooth and more personalized experience for each
customer every time.
Source: vanguardngr
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