As you are well aware, the Google Play Store is one of the most preferred app stores for app developers. Offering many benefits for the developer, this app marketplace
is now getting saturated with apps of every conceivable category and
type. This fact can prove to be especially daunting to amateur Android
developers, who wish to make their mark in the Play Store. Here are tips
to achieve and maintain success in the Google Play Store:
Before You Submit Your App to the Android Market
1. Test Your App
Make sure to test your app thoroughly before submitting it to
the Play store. Android is an open platform – this has both its
advantages and disadvantages. The other complication here is the extreme fragmentation of devices, which could make it very difficult for you to ensure consistent user experience.
2. Screen Size and OS Version
Testing on the varied Android devices basically implies that you primarily need to take into account the different Android OS versions and screen sizes as well. Ideally, you should test your app
with devices which come with both lower and higher resolutions, so that
you can ensure that your app works well enough with both.
As far as the OS version is concerned, you could make your primary app compatible with the lower versions, while gradually adding on more features for higher versions. Working along with the native features of each version would make the process much easier for you.
Define which devices you would like to discover your app in the marketplace. This would enable you to limit the reach of your app to particular Android devices, as specified by you. Visit the Developer Console and proceed to work with these settings.
As far as the OS version is concerned, you could make your primary app compatible with the lower versions, while gradually adding on more features for higher versions. Working along with the native features of each version would make the process much easier for you.
Define which devices you would like to discover your app in the marketplace. This would enable you to limit the reach of your app to particular Android devices, as specified by you. Visit the Developer Console and proceed to work with these settings.
3. Set Up a Google Checkout Account
In case you intend to sell a paid Android app or make money by way of in-app advertising,
you first need to set up a Google Checkout Merchant Account. Google
includes limited countries on this list, and hence, you first need to
ensure that you are allowed to sell paid apps on Google.
Once you establish your app as a free app, the Play store will not permit you to upgrade it to becoming a paid one. Hence, you need to plan out a long-term monetizing strategy for your app.
Once you establish your app as a free app, the Play store will not permit you to upgrade it to becoming a paid one. Hence, you need to plan out a long-term monetizing strategy for your app.
4. Spruce Up Your App Presentation
If you are ready to submit your app
to the Play store, see to it that it looks attractive enough, design a
nice icon and gather a few attractive screenshots and videos of your
app, so that users are pulled towards its general appearance. Make sure
that you get this step right – remember, the first impression is always
the best impression.
5. Market Your Android App
Launch your Android app in style. Issue a press release and invite relevant individuals to cover this event. Contact app review sites and request them to review your app. Visit forums, app bloggers and groups online and speak about your app. Use the power of social media to promote your app.
You can also promote your app on several Android app discovery platforms online. This will help you get more reviews and ratings on your app.
You can also promote your app on several Android app discovery platforms online. This will help you get more reviews and ratings on your app.
6. Offer Support to Users
Make sure that you offer timely help and support to your users.
Set up a system whereby you can immediately respond to and interact
with users, resolving their issues and doubts at the earliest. Insert an
FAQ section
to answer the commonest queries and set up a support email account and
chat help line for them. If possible, also add multiple payment options
for your users.
7. Track Your App Performance
Keep a constant track of your app’s performance, so that you know exactly how well it is doing in the marketplace. Listen to your users’ feedback and see in what ways you can improve your app presentation and marketing strategy as well.There are two main analytics tools easily available to you, namely, in-app analytics and the app marketplace analytics. While the former monitors your users’ impression of your app, the latter gives you a clear idea of your app’s downloads, reviews and rating, revenue and so on.
In Conclusion
While the above-mentioned steps are no absolute guarantee for success, it is a comprehensive enough list to help you get an initial foothold in the Google Play store, giving you a good chance to ensure future success of your app in the marketplace.Make sure that you follow these steps to warrant a much smoother app submission and promotion process in the Google Play store. Wish you all the very best in your venture!
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